Transforming Transport Businesses with the ‘Magic of Technology’ for over two decades
Our Story and Mission
How It All Started

Empowering small and medium haulage businesses with the magic of technology to take control, stay relevant, and compete in a rapidly evolving transport industry.
It All Began with a Simple Thought
While B2C tech became fast and user-friendly, B2B software remained slow, expensive, and hard to implement.
The Urgency to Evolve
In today’s world, businesses must digitise to stay competitive—but high costs and complexity often hold them back.
No Matter the Challenge, We’re Here
Inspired by AWS’s approach, we built flexible, cloud-based solutions to make digital transformation easier for hauliers.
A Smart Solution for Every Business
HaulierMagic’s powerful yet simple TMS software helps road transport businesses cut costs, streamline operations, and grow.
Core Values
What We Stand For

People First
Our people are the centre of all our thoughts and actions. We always prioritise the needs of our customers and employees to create great experiences.

Innovative Thinking
Building a culture of innovation with inspiration, where each individual feels empowered to push the boundaries and excel in their respective domains.

True Ownership
No problem is somebody else’s. We step up, and take ownership. We take extreme pride in what we do and empower people to do their best work without getting in the way.

Fun
Work doesn’t have to be a “grind.” Nor does it have to be boring. We believe good work comes from having fun—not in spite of it.
You're in a good company
Our Clients


Work With Us
Revolutionise Your Transport Operations
Automation that not only streamlines tasks but also keeps you stress-free
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